evolution of gender
In the perspective of evolutionary, the healthy males are more attractive among females, given that they will have more chance of survival and longer life-span. This might be explained in a context of the healthy life style in current society. Health conscious males are seens as more attractive due to two factors, the creation of a civilised society with a condtrolled environment and possibility of longer life-span.
the healthy life style promotes a longer-life span. however, the healthy life style is not only consists of longer-life span but also marketing side effects. Further it creats a loss of masculinity (traditional sense of masculinity) and males becoming more feminised. this should work against being attractive to females since, feminsation of male means physical weakness and less chance of survival. however, it is not the case. Since the society is controlled with regulations and laws and since we do not use stronger physical strength (other than lifting weights at the gym), the notion of attractive quality has changes dramatically. Also social construct of being a healthy male portraits the healthy male (some what feminised) as an attractive.
Thus this creats a very interesting change in female perspective of males being attractive.
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